South Beach never goes out of style. Which is why so many hoteliers, such as Morgans Hotel Group, choose its white-sand beaches to build elegant retreats like Shore Club. But of all the Art Deco–inspired hotels that inhabit Miami Beach, Shore Club has drawn the biggest crowds over the years.
Top British Architect David Chipperfield built the elegant 309-room property, adding indoor and outdoors bars and restaurants that are second to none in this glitzy city.
Classically whitewashed guest rooms look out over the city or the Atlantic.Interiors are decorated with the clean white furnishings familiar to Miami Beach design, with bright bursts of color via pillows and light fixtures. All living quarters face the sea or lush garden areas, or offer unique views of sunny South Beach.
In keeping with Miami’s intense nightlife culture, Shore Club’s Skybar is comprised of several areas to accommodate evenings on the town. Here, Redroom is a sumptuous mingling of rich red light and silky French antique furnishings.
Between Shore Club’s pools and potted-plant garden is Rumbar, famous for stocking 75 varieties of its namesake. The Redroom Garden, bedecked with Oriental rugs and furniture, is another vibrant and relaxing outdoor space festooned with passionflowers and bougainvillea.
Some of Miami Beach’s top restaurants can be found at Shore Club. Nobu, a hip Japanese dining spot, comes under the leadership of world-renowned Chef Nobu Matsuhisa, who brings his expertise in Japanese food and love for South American fare to the menu. Reservations are recommended at Robert De Niro’s Tuscan-inspired restaurant, Ago. This trattoria is beloved by South Beach locals for its simple and delicious dishes and extensive wine list.
What to do
Go Native : What’s Miami without a South Beach moment? See and be seen in the oh-so-hip Art Deco district, where Ocean Drive throbs with the city’s signature Latin rhythms.
Navigate: Sail away on the bright blue bay on a chartered catamaran from Tropical Sailing. Custom charters can include snorkeling, kayaking, sunset cruises and water-sport adventures.
Feast at the Best: At Area 31 , the fresh local fish practically jumps onto your plate.
Catch Some Rays: Sun yourself at glam Lummus Beach, one of South Beach’s most popular stretches.
Stay in for Dinner: Shore Club’s in-house dining options are some of the best in the city: get your sushi fix at Nobu or satisfy your Italian cravings at Ago.
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